We may collect personal information, including but not limited to:

• Name, email address, phone number, and payment details when you book a stay or request services.
• Information provided through customer service interactions.
• SMS/MMS messaging preferences and opt-in consent.

We use the information we collect to:

• Process reservations, payments, and service requests.
• Send booking confirmations, reminders, and service-related updates.
• Provide customer support and respond to inquiries.
• Improve our website, services, and marketing efforts.

• We operate in compliance with Application-to-Person (A2P) messaging standards and regulations.
• Consent is Sacred: Your consent to receive SMS/MMS messages cannot be sold, shared, or transferred to any third parties or affiliates under any circumstances. Consent data is exclusively yours and ours.
• No mobile information will be shared with third parties/affiliates for marketing or promotional purposes.
• All stated categories in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
• End users can opt out of receiving further messages by replying STOP or ask for more information by replying HELP.
• Message frequency varies. Message and data rates may apply.

Your data will not be shared. We maintain strict confidentiality of your personal information. Your data is shared only in the following limited circumstances:

• Service Providers: With trusted service providers who help us fulfill your orders or deliver services (e.g., property management systems, payment processors, shipping providers). These vendors are contractually obligated to maintain the confidentiality and security of your information and may only use it for the purposes we specify.
• Business Transitions: In the event of a merger, acquisition, bankruptcy, or other business transition, your information may be transferred as part of that transaction. You will be notified of any such change and any choices you may have regarding your information.
• Legal Requirements: When required by law, regulation, court order, or legitimate government request (e.g., law enforcement, compliance with legal obligations).
• With Your Explicit Consent: We will only share your data with other parties if you have explicitly given us permission to do so.

Your SMS/MMS consent is never shared. Per our telecommunications compliance standards, your opt-in consent for text messaging is treated as confidential and will never be sold, shared, or transferred to any other party, including affiliates.

• You may opt out of receiving marketing communications at any time by following the instructions in our messages (reply STOP), using our website preferences, or contacting us directly.
• We implement industry-standard security measures to protect your information from unauthorized access, disclosure, alteration, or misuse.
• All customer data is treated with the highest level of confidentiality and security.

Lumina Holdings LLC complies with the Telephone Consumer Protection Act (TCPA) and Application-to-Person (A2P) messaging standards. By providing your phone number and opting in to SMS/MMS communications, you:

• Consent to receive transactional and service-related messages from Lumina via SMS/MMS.
• Acknowledge that your phone number will be used to send booking confirmations, service updates, and support communications.
• Understand that this is an opt-in service and you may revoke consent at any time by replying STOP.
• Agree that this is a business relationship and your consent is valid only for Lumina's authorized communications.

Message Frequency: Messages may be sent as needed to support your reservations and services. Standard messaging rates apply.

• We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or as required for business records.
• SMS/MMS opt-in consent records are maintained indefinitely to honor your preferences and maintain A2P compliance documentation.
• We use encryption, secure servers, and access controls to protect all personal information from unauthorized access.
• Your information is not sold, rented, or leased to any third parties.

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you.
• Right to Correction: Request that we correct inaccurate or incomplete information.
• Right to Deletion: Request deletion of your personal information (subject to legal retention requirements).
• Right to Opt-Out: Opt out of marketing communications, analytics tracking, or other non-essential processing.
• Right to Data Portability: Request your data in a portable format.

To exercise any of these rights, please contact us at hello@staywithlumina.com or call 602 932 0520.

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. Any material changes will be posted on our website with an updated effective date. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.