Full-Service Luxury Vacation Rental Management
Boutique Care That Earns You More
Experience white-glove Airbnb, VRBO and vacation rental management that optimizes for rate over occupancy — with design-forward listings, premium pricing, and leadership you can trust.
- No Hidden Charges
- Damage Protection
- First Booking in 30 Days
Get your free property review
No cost, no commitment — backed by real data
The Numbers Speak for Themselves
Results luxury homeowners count on
Trusted mid-term and short-term rental management company
630+
Five-Star Reviews
4.9-star Airbnb average
20%
Avg Revenue Lift
vs. self-managing or switching PMs
30
Days to First Booking
From signing to confirmed guests
3:1
Staff-to-Home Ratio
Industry-leading personal care
$500K+
Avg Annual Revenue
Across qualifying luxury homes
Sound familiar?
The three frustrations that bring owners to Lumina
Self-managing has become a second job
You're self-managing and it's become a second job — midnight guest texts, last-minute cleaners, pricing guesswork.
Your manager treats your home like inventory
Your current manager chases occupancy at the expense of your property and your guest experience.
Your calendar sits empty between bookings
Your home is sitting empty between bookings, earning nothing while you cover the mortgage.
Lumina was built for owners who've had enough of all three.
Why homeowners partner with us
Full-service mid-term and short-term rental management benefits
Leading revenue management
Maximize your rental income with full-service management and a data-driven revenue management engine — designed to lift your annual revenue well above what self-managing or traditional managers deliver.
Powerful distribution
Optimize your listing with a coherent, branded experience across Airbnb, Vrbo and the niche luxury rental channels where high-value guests book, including Marriott Homes & Villas.
Complete care and safety
No more midnight guest texts or chasing contractors. We vet every guest and oversee every booking from start to finish, using smart-home devices for real-time alerts on noise and occupancy to protect your home.
Premium guests, premium rates
We optimize listings, amenities, and pricing to attract higher-quality guest stays — commanding premium nightly rates while reducing wear on your home.
Our philosophy
Rate over occupancy
How most managers work
Most managers start with occupancy: fill every night, discount aggressively, accept anyone who books. The result? Lower nightly rates, more guest turnover, and a home that takes unnecessary wear.
How Lumina works
We start with rate. Our SmartRates technology prices your home at what it's actually worth — then our marketing, distribution across niche luxury rental channels, and listing optimization fill those nights with vetted, premium guests. The result? The same strong occupancy other managers deliver, but at higher nightly rates — with guests who respect your home.
It's not rate or occupancy. With the right approach, you get both.
Every property is a flagship
Every property is a flagship — not volume
We provide full-service luxury short-term rental management for a curated collection of premium properties. A curated number of homes per team. A higher standard for every owner.
Every market has different peak windows. Barrett-Jackson, Phoenix Open, and snowbird season in Scottsdale. Summer weekends in Manhattan Beach and Laguna Beach. Ski weeks in Vail and Lake Tahoe. Harvest season in Temecula wine country. Most managers miss these windows because they manage nationally, not locally.
We've built pricing models specific to each region. Your home earns what it should — when it matters most.
All-inclusive management
Everything we handle for you
One straightforward fee covers the full spectrum of mid-term and short-term rental management — from marketing and pricing to cleaning, maintenance, and reporting.
Revenue & Marketing
- Revenue management
- Dynamic pricing
- Airbnb optimization
- Direct booking website
- Professional photography
- Niche luxury channel distribution
Guest Experience
- 24/7 guest communication
- Guest vetting
- Concierge services
- Review management
- White-glove check-in experience
- Mid-stay quality checks
Property Care
- Professional cleaning
- Maintenance coordination
- Supplies restocking
- Smart home monitoring
Owner Support
- Owner portal access
- Monthly performance reports
- Tax support documentation
- Interior design consultation
Our partnership
Full-service management, end to end
Full-Service Management
We handle everything: listing, pricing, guests, cleaning, maintenance and reporting. Full Airbnb, VRBO and vacation rental property management, so you own the home and we run the business.
Best for: Owners who want fully hands-off income
- We create and own the listing
- All guest communication
- Revenue management + SmartRates
- Property care + smart-home monitoring
Make your investment pay for itself
When optimizing your revenue, we believe in going high-tech with a human touch.
Our SmartRates technology
- Analyzes millions of market data points daily
- Factors in seasonality, demand, calendar availability, and guest reviews
- Automatically adjusts rates and policies to maximize revenue per booking
Our revenue experts
- Assess your property as soon as you sign up
- Create a custom strategy around your market's peak windows — seasonal events, holidays, local demand spikes — to capture premium rates when it matters most
- Closely monitor and fine-tune your performance over time
Total transparency
Homeowner portal
Easily access property insights with our proprietary owner portal. Check the reservation status of your home, your home's performance, and any ongoing maintenance orders — all in one place.
Owner PortalJuly Revenue
Occupancy
Avg. Nightly
Guest Rating
Monthly Revenue
Last 6 monthsJuly Calendar
Upcoming Reservations
- $3,120
The Anderson Party
Jul 14 – Jul 19 · 5 nights
- $2,480
Guest · M. Reyes
Jul 22 – Jul 26 · 4 nights
- $4,050
The Coleman Family
Aug 02 – Aug 08 · 6 nights
Your property, at a glance
Insights whenever you want them
- Check the reservation status of your home in real time
- Track your home’s performance and revenue month over month
- See a full channel breakdown of where your bookings come from
- Monitor ongoing maintenance orders and block personal dates instantly
Local support
A dedicated team on the ground
- Regular on-site inspections between every stay
- Dedicated regional directors who know your market
- Local experts who understand your property’s character
- Personalized care that maximizes your home’s potential
Luxury vacation rentals managed by us
A glimpse of homes in our portfolio
Wine Country Estate w/ Pool, Spa, Theater & Golf
Temecula, California
5.0(4 reviews)
Ocean Views | Luxe 5BR Mansion | Bikes & Elevator
Manhattan Beach, California
5.0(57 reviews)
Beautiful Alpine Retreat: Hot Tub,Sauna, 360 Views
Edwards, Colorado
5.0(54 reviews)
Oceanview Luxe Home | Steps to the Strand | Bikes
Manhattan Beach, California
4.9(37 reviews)
Stylish 4BR near ORD: games, yard, firepit, desk
Schaumburg, Illinois
4.9(34 reviews)
Beautiful Retreat w. Pool and Perfect Location
San Juan, San Juan
4.9(110 reviews)
Sleeps 22 Game Room | Hot Tub
Beaverton, Oregon
4.9(89 reviews)
Sunny Home by the Beach | Free Parking
Manhattan Beach, California
5.0(87 reviews)
Beachside Retreat | Perfect Location| Free Parking
Manhattan Beach, California
5.0(79 reviews)
Luxe Retreat Steps to Beach & Shops | Free Parking
Manhattan Beach, California
4.9(79 reviews)
Panoramic LB Views | Hot Tub | Designer
Laguna Beach, California
5.0(3 reviews)
Donner Summit | Hot Tub, Fireplace & Mountain Views
Soda Springs, California
5.0(1 review)
Launch Readiness Assessment
Before we price your home, we assess it
Most homes need less than owners expect. Some need nothing.
A premium nightly rate is set before the first guest books — by what they see in the first three photos. Two identical homes on the same street can sit far apart on rate, and the difference is usually furnishings, styling, photography and the small amenities that make a stay feel considered.
So the first thing we do is look. Every home gets a launch readiness assessment against the top performers in its market, and it ends in one of three places:
Your home is ready
Well-furnished homes go straight to photography and launch. This happens more often than you'd think — and when it does, we tell you and we move. We don't create work to bill for it.
A few gaps
Usually lighting, linens, the kitchen, or an outdoor space that isn't earning its keep. Targeted, modest, and we'll tell you the expected payback before you spend anything.
A full setup
New builds, long-term rental conversions, and homes furnished for family use rather than guest use. Here we'll give you a scoped plan and a range up front, so you can decide with real numbers rather than a leap of faith.
How we handle it either way
- You get the assessment in writing, split into required to launch, high-return, and optional. Nothing is bundled or assumed.
- Where there's spend, you get a sourcing list with specific items and quantities — you buy direct, at your budget.
- Professional photography and listing copy are included in management, regardless of which of the three you land in.
- You always have the option to launch as-is. We'll be straight about what that means for rate, and then we'll go get you the best rate the home supports.
What sets a Lumina home apart
Design-Led Launch
Every home is assessed against the top performers in its market before it is priced. You get a written plan that separates what is required to launch from what will earn a return, with a sourcing list so you buy direct, at your budget. Nothing is bundled, and if your home is ready, we say so and launch.
Pricing Built for Your Market
SmartRates sets your nightly rate from live demand, seasonality and booking patterns, and our revenue team adjusts it around the moments that matter locally. The goal is a higher rate per night, not more nights at any price.
Guests Who Respect Your Home
Every guest is screened before a booking is confirmed, and every stay is monitored with smart-home alerts for noise and occupancy. Our no-parties policy is enforced, not just written down, and damage protection comes with every booking.
Local Knowledge, Every Market
From Scottsdale's event season to ski weeks in Vail and summer weekends on the California coast, we build pricing and marketing around each market's peak windows. National managers miss these. Our owners earn from them.
Care You Don't Have to Chase
We work with vetted local cleaning and maintenance partners, held to Lumina's standards and checked between stays. You have one point of contact, and issues are handled before they reach you or your guests.
Before Lumina4.6
Rating
52%
Low-value occ.
Generic
Listing
After Lumina4.9
Rating
85%
Curated occ.
4X
Revenue
“In our first full year with Lumina, our Laguna Beach home earned 4X what it did with our previous manager — with zero party incidents and far less hassle for us.”
Hillside Retreat · Laguna Beach, CA · Transitioned from a national manager in 2024
Hillside Retreat came to us with low-value occupancy and standard furnishing. The 4X lift came from our luxury-focused repositioning, pricing and distribution — plus a targeted refresh of furniture, lighting, linens and the outdoor space before relaunch.
Simple onboarding
Get started in a few easy steps
Tell us about your home
Share your property details and goals. We’ll build a free, data-driven revenue projection tailored to your home and market. Switching managers? We handle the full transition — zero blackout nights.
We build your custom plan
Our team assesses your property, plans any design and styling it needs, sets up smart-home tech, schedules professional photography, and lists your home across niche luxury rental channels.
Sit back and earn more
We handle bookings, guests, cleaning, and care while you track everything — and block your own dates — from the owner portal.
A word from our founder
“I started Lumina because I was tired of watching beautiful homes underperform in the hands of managers who treated them like inventory. We do the opposite — we treat every home like our own, pair design-forward care with data-driven pricing, and obsess over the details that turn a good stay into a five-star one.”
That philosophy — and our decision to manage a select few rather than hundreds — is why owners trust us with their most valuable assets. When you partner with Lumina, you get a team that answers the phone, sweats the small stuff, and is personally invested in your success.
Shariann Carlo
Founder, Lumina Holdings
Why owners choose us
The Lumina difference
Lumina | National Managers | Local Managers | Self Management | |
|---|---|---|---|---|
| Managing your home | ||||
| Seamless booking experience for guests | ||||
| Leading revenue management | ||||
| Listed across niche luxury rental channels | ||||
| Smart tech with 24/7 monitoring | ||||
| Strict no-parties policy | ||||
| Maintaining your home | ||||
| 3:1 staff-to-home ratio | ||||
| Concierge services for guests | ||||
| Dedicated housekeeping | ||||
| Proactive maintenance | ||||
| Built-in damage protection on all bookings | ||||
| Elevating your investment | ||||
| In-house interior design & staging | ||||
| Influencer & social media strategy | ||||
| Access to a high-profile client network | ||||
| Ownership tax strategy guidance | ||||
| Dedicated owner portal | ||||
| Same-day response rate | ||||
Managing your home
Seamless booking experience for guests
Leading revenue management
Listed across niche luxury rental channels
Smart tech with 24/7 monitoring
Strict no-parties policy
Maintaining your home
3:1 staff-to-home ratio
Concierge services for guests
Dedicated housekeeping
Proactive maintenance
Built-in damage protection on all bookings
Elevating your investment
In-house interior design & staging
Influencer & social media strategy
Access to a high-profile client network
Ownership tax strategy guidance
Dedicated owner portal
Same-day response rate
Owner stories
What owners say after switching to Lumina
The new design and pricing strategy changed everything. We’re consistently booked at rates I never thought we could command.
Their responsiveness is phenomenal, and the care they put into my home gives me complete peace of mind. Performance has exceeded expectations.
What stood out was Lumina’s design-forward approach. Their team worked closely with us on upgrades and the results are stunning.
Everything is handled professionally, communication is seamless, and payments are always on time. They treat your home like their own.
Good to know
Frequently asked questions
Ready to get started?
Let's talk about your home
Whether you have one luxury home or a growing portfolio, we'd love to show you what Lumina can do. Get a free, data-driven revenue projection — no cost, no commitment.
Get your free property review
No cost, no commitment — backed by real data
Lumina's property management and other real estate services are offered through its licensed legal entities. Lumina offers property management and other real estate services directly through Lumina and through its licensed subsidiaries. Contact us for more information about Lumina's licensed real estate brokerage / property manager in your state.