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Oceanfront Malibu estate with an illuminated pool at dusk

Full-Service Luxury Estate Management · Greater Los Angeles

Exceptional Estates Deserve More Than an Occupancy Target.

A considered rental strategy. Full-service estate management. Attentive care.

Lumina brings together strategic pricing, thoughtful positioning, guest coordination, and estate care in a management approach shaped around your property's character and your priorities as an owner.

Request Your Complimentary Estate Review

An individual assessment of your property's rental opportunity, requirements, and fit.

  • Malibu
  • Manhattan Beach
  • West Hollywood
  • Hollywood Hills
  • Beverly Hills
  • Brentwood

Request Your Complimentary Estate Review

An individual assessment of your property's rental opportunity, requirements, and fit.

No cost, no commitment. Backed by real data
  • 2021Hosting since
  • 700+Stays hosted in LA
  • 20%Avg revenue lift
  • 4.95Average guest rating
  • 93%Summer occupancy
  • +63%Summer revenue
  • Wander
  • Plum Guide
  • Whimstay
  • & more

Rental performance

Luxury Estate Performance Requires More Than Filling Dates.

For an exceptional property, the right rental strategy is not simply about maximizing booked nights.

Nightly rates, seasonal demand, length of stay, operating requirements, and the level of care each reservation requires all influence the opportunity.

Lumina considers these factors together, developing a strategy around your estate's positioning, availability, and goals.

The objective is to make informed decisions about both rental performance and the standards your property deserves.

Request Your Complimentary Estate Review

Full-service estate management

A Management Strategy That Respects the Property.

A distinctive estate comes with its own requirements. The right management approach must consider the home's features, how it is used, its operating needs, and the owner's expectations.

Lumina coordinates the details that support both rental performance and a well-managed property, from listing presentation and guest communication to housekeeping, maintenance coordination, and owner reporting.

Your property receives an individual approach, rather than a standard operating template.

  • Interior Design

    In-house design and styling that presents your estate at its best, from targeted refreshes to full furnishing.

  • Strategic Pricing & Marketing

    Distinctive positioning, professional imagery, and a pricing strategy tailored to your estate's features, availability, and market.

  • Guest Experience

    Attentive communication from inquiry through departure, with coordination of the details that help each stay run smoothly.

  • Estate Preparation & Housekeeping

    Coordinated cleaning, replenishment, and between-stay checks to prepare your estate for each arrival.

  • Maintenance & Property Care

    Coordination of routine maintenance and repairs, with clear communication when owner decisions or approvals are needed.

  • Owner Reporting & Calendar Management

    Visibility into performance and availability, so you can stay informed and plan your own time at the estate.

  • One management partner for the day-to-day details of your luxury rental.

    Trusted local cleaning and maintenance partners in Los Angeles care for your home in person: preparing for arrivals, between-stay checks, vendor visits, and anything that needs attention.

Double-height great room of a Los Angeles estate opening onto a garden terrace

Estate ownership, simplified

An extraordinary estate deserves exceptional care.

Your estate represents a significant investment, and its management should reflect that.

Whether you're exploring rental income, stepping away from managing stays yourself, or looking for a more attentive management partner, Lumina oversees the details that make ownership easier.

We coordinate marketing, guest communication, estate preparation, and ongoing care, with a rental strategy built around your priorities.

Thoughtful income strategy. Attentive estate care. More time for you.

Greater LA case studies

How considered management shows up in an estate's results.

Two Lumina-run 5-bedroom homes in Greater Los Angeles that generated $465k and $559k in gross booking revenue over 12 months.

Case study 01 · New launch

Three-level family home, launched from zero

Oct 2025 to Sep 2026 · first 12 months live

$465kgross booking revenue in year one

A 5-bedroom, 3.5-bath, three-level home sleeping up to 16. It came to us as a new launch with no booking history or reviews, and was set up and priced in days. Guests are mostly families and friend groups (average party of 8) on short, frequent stays of about 3 nights, booked about a month out.

Occupancy
87%
Peak nightly rate
$4,092
Guest rating
4.93

Case study 02 · Group stays

Multi-generational group home

Oct 2025 to Sep 2026

$559kgross booking revenue over 12 months

A 5-bedroom, 4.5-bath home sleeping up to 16, set up for larger groups and multi-generational families. Stays run longer, about 5 nights, and are booked about 2 months ahead. That steady calendar is why it leads the portfolio on revenue and nightly rate.

Occupancy
86%
Peak nightly rate
$3,980
Guest rating
4.96

Results reflect specific Lumina-managed homes over the periods shown. Every property is different, and past performance does not guarantee future results.

Greater LA estate owners

LA has a calendar.We price to it.

The biggest weeks in Los Angeles are known years ahead. We plan rates, minimum stays, and your own dates around them well before demand arrives.

  • Summer 2026FIFA World Cup. We priced for it, and summer revenue rose 63% on the same homes.
  • Feb 2027Super Bowl LXI at SoFi.
  • Summer 2028LA28 Olympic Games.

Our best LA summer yet.

+63% revenue.

Same Lumina-run Manhattan Beach homes, June to July 2026 vs 2025, at nearly identical occupancy (93% vs 94%).

Estate fit

Is Your Estate a Fit for Lumina?

We assess each property individually, considering:

  • Location and applicable rental requirements.
  • Property features, amenities, and presentation.
  • The owner's intended use and availability.
  • Rental strategy and operating requirements.
  • The level of management and care required.

The review establishes suitability and potential next steps; it does not guarantee eligibility or a particular revenue outcome.

Our methodology

How We Approach an Estate's Rental Potential

  1. 01

    Understand the property.

    Review its features, setting, availability, and operating requirements.

  2. 02

    Assess the market.

    Examine relevant comparable properties, seasonal demand, and the property's positioning.

  3. 03

    Build the strategy.

    Consider pricing, presentation, rental format, and management requirements.

  4. 04

    Review performance.

    Evaluate results over time and adjust the approach as demand and owner priorities evolve.

Revenue estimates are projections, not guarantees.

Areas we serve

Luxury estate management across Greater Los Angeles.

An oceanfront estate in Malibu requires a different approach than a hillside retreat above West Hollywood or a coastal estate in Manhattan Beach. We shape each property's strategy around its architecture, setting, amenities, availability, and permitted rental use.

  • Oceanfront Malibu estate overlooking the Pacific

    Malibu

    Luxury coastal estates where ocean views, privacy, and indoor-outdoor living define the experience.

  • Manhattan Beach estate exterior

    Manhattan Beach & the South Bay

    Exceptional beachside estates with distinctive design, generous living spaces, and a connection to the coast.

  • Hollywood Hills estate with city views at dusk

    West Hollywood & the Hollywood Hills

    Private luxury estates where architecture, elevated entertaining spaces, and city views create a memorable setting.

  • Reflecting pool and cypress-lined grounds of a Beverly Hills estate

    Beverly Hills, Brentwood & the Westside

    Refined estates where grounds, privacy, and carefully considered interiors deserve thoughtful presentation and attentive management.

Every estate begins with an individual review. Rental format and minimum stay depend on the requirements applicable to the property.

Shariann Carlo, Founder of Lumina Holdings

A word from our founder

“I started Lumina because I was tired of watching beautiful homes underperform in the hands of managers who treated them like inventory. We do the opposite. We treat every home like our own, pair design-forward care with data-driven pricing, and obsess over the details that turn a good stay into a five-star one.”

That philosophy, and our decision to manage a select few rather than hundreds, is why owners trust us with their most valuable assets. When you partner with Lumina, you get a team that answers the phone, sweats the small stuff, and is personally invested in your success.

Shariann Carlo

Founder, Lumina Holdings

Cypress-lined reflecting pool at a private Los Angeles estate

Considered presentation

Presentation worthy of your estate.

Exceptional architecture deserves equally considered presentation.

Before launch, we review your estate's interiors, outdoor spaces, amenities, and photography needs to identify what will best communicate its character.

Some estates are ready immediately. Others may benefit from targeted refinements to lighting, furnishings, linens, or outdoor living areas.

Our recommendations are purposeful and clearly scoped, and our full-service team coordinates the work, so you decide what makes sense without managing it yourself.

Frequently asked questions

Questions from luxury estate owners.

Eligibility, earnings, guest screening, and how full-service estate management works across Greater Los Angeles.

Your estate

Full-service estate management & fees

Guests, privacy & estate care

Discover your luxury estate's rental potential.

Your estate deserves a management approach as considered as the property itself.

Whether you own an oceanfront estate in Malibu, a coastal retreat in Manhattan Beach, or a private residence in the Hollywood Hills, we'd welcome the opportunity to learn more.

Request Your Complimentary Estate Review

Prefer to discuss your estate directly?

Malibu · Manhattan Beach · West Hollywood · Hollywood Hills · Beverly Hills · Brentwood · Greater Los Angeles

Estate acceptance and management services are subject to location, rental eligibility, and fit.